Instant Experts

Some clients want me to ‘spin’ one or two articles into new content for them. Some clients want to give me the research and have me craft a narrative. Some clients want to give me the title, and have me fill in the details. Some clients want me to do it all. This means that... Continue Reading →

Method Writing

As a copywriter, you get asked to write about all sorts of things. In any one day, I have covered topics as diverse as recruiting SaaS sales-people, the benefits of genuine ink cartridges and how to achieve Scandinavian style on a budget. Some of these things I can get genuinely passionate about (who doesn’t love... Continue Reading →

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