Author: Your Enthusiast

“If complete and utter chaos was lightning, then he’d be the sort to stand on a hilltop in a thunderstorm wearing wet copper armour and shouting ‘All gods are bastards!” – Terry Pratchett, The Colour of Magic. I've often been told that I'm lucky. People marvel at how positive experiences apparently fall into my lap. … Continue reading Lightning →

Some clients want me to ‘spin’ one or two articles into new content for them. Some clients want to give me the research and have me craft a narrative. Some clients want to give me the title, and have me fill in the details. Some clients want me to do it all. This means that … Continue reading Instant Experts →

As a copywriter, you get asked to write about all sorts of things. In any one day, I have covered topics as diverse as recruiting SaaS sales-people, the benefits of genuine ink cartridges and how to achieve Scandinavian style on a budget. Some of these things I can get genuinely passionate about (who doesn’t love … Continue reading Method Writing →