Blogging Basics: Communication

I'm a big advocate for blogging the way you speak. I think that's the easiest way for anyone to start writing is to just...start writing. Use pen & paper or keys on a keyboard to start a one-sided conversation with your target audience. If you're going to be blogging more seriously, though, it's worth thinking … Continue reading Blogging Basics: Communication

Blogging Basics: Finding Your Voice

One of the things that really makes writing come alive, is finding your 'author's voice'. When a writer knows their voice, reading their content feels like a conversation; there's a connection. The writing is consistent, competent and compelling. And all those C's are exactly what you want in your blog posts. You're blogging because you … Continue reading Blogging Basics: Finding Your Voice