One of the things that really makes writing come alive, is finding your ‘author’s voice’. When a writer knows their voice, reading their content feels like a conversation; there’s a connection. The writing is consistent, competent and compelling.
And all those C’s are exactly what you want in your blog posts. You’re blogging because you have something to say, and you want other people to read it. Whether you’re trying to explain the benefits of a product or service, persuade people to your point of view or share information, you need people to want to read it. To subscribe. To come back for more.
But how do you find that? If you haven’t written much before, getting started can be daunting. I’m willing to bet, though, that if you and I sat down for a coffee and I asked you to tell me about your chosen subject, you’d have no problems.
Start there. Talk to yourself. Rehearse what you want to say in your head, or out loud if you don’t have a shared office. Make notes of the key points and any phrases that you really like.
Then, sit down at your keyboard and write rather than speaking. Don’t worry about spelling, grammar or punctuation. Just use your fingers to make conversation rather than your mouth.
Yes, there are all sorts of writerly tips you can employ to make your blog posts more effective. I’ll be sharing some of those in the coming weeks. In the beginning, though? Just say what you want to say, as best as you can say it. Your readers will ‘hear’ you authenticity and respond to it.
Have you found your voice yet? If so, how? Let me know in the comments below!