You talking to me?

As promised back in my Blogging Basics post on Communication, today I want to talk about who you're addressing your blog posts to. Knowing your audience is fundamental to knowing what you want to say, and how you should say it. Take this post for example; as I write it I am imagining it being read by … Continue reading You talking to me?

Blogging Basics: Communication

I'm a big advocate for blogging the way you speak. I think that's the easiest way for anyone to start writing is to just...start writing. Use pen & paper or keys on a keyboard to start a one-sided conversation with your target audience. If you're going to be blogging more seriously, though, it's worth thinking … Continue reading Blogging Basics: Communication

Blogging Basics: Finding Your Voice

One of the things that really makes writing come alive, is finding your 'author's voice'. When a writer knows their voice, reading their content feels like a conversation; there's a connection. The writing is consistent, competent and compelling. And all those C's are exactly what you want in your blog posts. You're blogging because you … Continue reading Blogging Basics: Finding Your Voice